In our Everyday ICON series, we spotlight ICON Meals ambassadors who inspire others daily through fitness, nutrition, and lifestyle. This week, meet Patrick Lyons. He's a coach, creator, and competitor who’s all about science-backed progress and living with purpose.
What pulled you into online coaching?
In 2015, I had my own online fitness coach who changed my life. Through him, his program, and his coaching, I learned how to navigate a gym, how to eat right for my goals, and finally built confidence in myself through the development of my body.
I sought to help others achieve the same transformation because I’d experienced firsthand the power of evidence-based online coaching.
What does a dialed-in day look like with clients, training, and nutrition?
For my clients and for myself, the key pillars are exercise, nutrition, and recovery. Dialing in means:
- Hitting every scheduled workout and progressing weekly
- Getting enough daily steps
- Hitting macros AND micros with mostly whole foods + smart supplementation
- Drinking plenty of water
- Sleeping at least 8 hours nightly
How do you use ICON Meals for yourself and with clients? Any go-to meals or macro targets?
I use
custom ICON Meals every lunch and dinner—typically 6–8oz turkey breast, shrimp, cod, or salmon with 4–8oz red or sweet potatoes. Customization is the game-changer for me and my clients.
I’ll throw them on top of a giant salad bowl (spinach, cabbage, sauerkraut, avocado, seeds, nuts, balsamic, sauces). ICON Meals saves me hours in the kitchen and keeps prep stress-free.
A peek at Patrick’s custom ICON Meals label + macros.
A client win you’re proud of this year.
One of my clients, post-bodybuilding competition, came to me struggling with hormone levels and mental burnout. Through optimizing diet, training, and recovery, he’s back healthier than ever. He has improved sleep, higher strength, and a better mindset. Plus, he’s built significant muscle mass since leaving the stage.
One simple nutrition habit you give busy clients.
Prep ingredients in
bulk 1–2 times weekly OR
subscribe to a meal prep service like ICON Meals to remove the guesswork.
What do you enjoy most about being an ICON Meals affiliate?
Honestly? The meals taste amazing. I look forward to them every week. It makes my fitness journey simpler and way more enjoyable.
Tips for turning content into trackable sales as an affiliate.
Add value with every post. Don’t just show a product. Share how it solves problems in your own life. When people see the impact, it becomes a no-brainer for them too.
What are you building over the next 6–12 months?
I’m building my physique to win my bodybuilding pro card this November. I’m scaling the Online Fitness Coach Academy (OFCA). I’m expanding my Hawaii retreats business. And I’m growing my content creation brand to help more companies reach their ideal customers.
About Patrick Lyons
I’m an evidence-based fitness coach, bodybuilder, actor, comedy improviser, author, content creator, YouTuber, retreat host, and world traveler based in Austin, TX.
Over the past 8 years, I’ve coached 700+ online clients and 2,000+ in-person clients. I founded the Online Fitness Coach Academy in 2020, covering 554 topics and 5,000+ published studies. My content has reached millions (23M+ views on YouTube, 50M+ on TikTok) and my ads have generated tens of millions in ROAS for fitness and tech brands.
I track everything, from habits to progress, and encourage my clients to do the same. Outside coaching and content, I also work as a product manager in tech.
Connect with Patrick Lyons
