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    ICON Meals Catoring To The Competitor In Each Of Us

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    ICONIC Interview With UFC Fighter Joanne 'JoJo' Woods

    ICONIC Interview With UFC Fighter Joanne 'JoJo' Woods
    Joanne ‘JoJo’ Calderwood, now known as Joanne Wood following her marriage to her husband John Wood. Joanne is a beloved Scottish fighter who is always up for a challenge. She is a professional mixed martial artist and former Muay Thai champion who competes in the Women's Flyweight division of the UFC. We recently had the opportunity to sit down with JoJo and ask a few questions!

    Read more

    Mental Nutrition

    Mental Nutrition

    From Michael Mastrucci (@themacrodiabetic)

    We often associate things like exercise and diet with physical improvement while mental-specific activities like reading keep our mind sharp. However, something I don’t see or hear enough of is how our food choices play into our mental state.

    At one point, we all learned how to track calories/macros and how this affected our physique. Through this, we discovered how to manipulate food choices to allow us the ability to fit “fun” foods into our diet plan. While I’m a proponent of flexible dieting, there’s plenty of people that take these “fun” foods (or more of an IIFYM approach) to an extreme.

    I believe it’s important to find a balance between both nutrient-dense and nutrient-void foods to allow you to truly enjoy your nutritional protocols…but if consistently leaning towards more nutrient-void foods begs the question; have you ever considered how food affects your mind?

    Whether it’s the ability to focus for long periods, processing information, or just clear-headed decision making, your brain NEEDS nutrients just as much as your body.

    While everyone runs on different wavelengths, and some can get away with a more “loose” sort of diet, it’s extremely important to pay attention to not only how our food choices make us feel or operate physically, but mentally as well.

    Enjoy that donut, cereal, ice cream, or whatever treats you love indulging in, but don’t rob yourself of proper fuel just because it fits your macros.

    A Sit Down With Jessy Jess

    A Sit Down With Jessy Jess

    This week we're excited to feature Team ICON Member, Jessica Rose-Clark! Better known as "Jessy Jess" she is an Australian mixed martial artist who competes in the women’s Bantamweight division of the UFC. We recently had the opportunity to sit down with Jessy and ask a few questions!

    How long have you been doing mixed martial arts (MMA)?

    I’ve been training for 12 years and fighting for 10.

    What made you want to do what you are doing? What’s your story?

    I was dating a guy who took me to kickboxing one day, and just fell in love with it! I legitimately never looked back. It was the first thing in my life that I ever truly fell in love with.

    What has been your favorite fight in UFC so far?

    Probably my debut. I’ve had some good fights, but nothing will ever compare to the feeling I had, walking out for my first UFC fight, in Sydney australia in front of ALL of my family and friends.

    Why ICON Meals? What makes us different?

    I’ve actually been using ICON Meals for almost 3 years, in and out of camp. I love ICON Meals because they always have so much flavour. A lot of other pre made meal companies that I have sampled, were bland and tough when reheated. Not the case with this crew!

    What is the best advice you’ve ever been given?

    Wooooooo that’s a good question. There’s been so much! - you can help someone but you can’t control what they do with that help - gotta take one step at a time to climb Mt Everest - doing something 80% well is better than not doing it at all because you were worried you couldn’t do it perfect.

    Who is your biggest inspiration? Why?

    This is probably going to sound conceited, but honestly, I inspire myself. It’s been a long and arduous journey, not just through my career but through life. I don’t need to turn to what someone else has done, in order to inspire me to keep going.

    How do you balance your UFC career and life demands?

    Also a good question. I don’t believe in balance. My UFC career is my only priority. It is what allows me to keep a roof over my head and my dogs fed. Everything else comes secondary.  

    What do you want your legacy to be? How do you want to be remembered?

    Honestly, just as being a good person. In a world where there’s so much trauma and heartbreak, I just want to be kind to people and bring joy to my surroundings.

    What is your current focus? Any plans for the future?

    Fighting fighting fighting. We all want gold.

    What are your favorite ICON Meals? Or favorite thing about ICON Meals?

    Literally all of the pasta dishes. Especially the lasagne. My other fave is the keto meatloaf. It’s soooooo good!!!

    Stay connected with Jessica on

    Want to be featured on ICON Meals? Submit your stories to info@iconmeals.com or send us a DM on IG or Facebook!

    Todd Abrams on How To Develop Risk Tolerance

    If you want to be an entrepreneur, you need a high tolerance for risk. Full stop.

    It’s ok if you don’t have that tolerance yet — as our CEO Todd Abrams can attest, it is a mindset that can be learned. He didn’t start getting into the fitness and entrepreneurial headspace that led to ICON Meals until he was 35. 

    Check out the above video to hear Todd’s words of wisdom regarding risk tolerance, betting on yourself, and common traps to avoid when striving for a goal.

    Watch the full video here: https://www.youtube.com/watch?v=wg6uON2sp8E




    👱  Follow Todd Abrams on Instagram.

    🎤  Follow The Fitness Franchise Podcast on Instagram.

    Wyatt Medlin’s ICONIC Weight Loss Journey

    Wyatt Medlin’s ICONIC Weight Loss Journey

    In college Wyatt was a weightlifter and avid swimmer. After graduating and entering the workforce, something happened that is all too common — life got in the way and fitness was no longer part of his daily routine. 

     

    Just before January 2021 he weighed 321 lbs, and started eating ICON meals in the new year. His after pics are from June 15th, 50 pounds lighter and looking great! Read on to hear how he got past his biggest challenge: “getting started again.”

     

    Wyatt Medlin Weight Loss ICON Meals

     

    Can you describe the moment when you decided to make a change? What caused you to make that decision?

     

    Late 2020 I went on a family vacation to the mountains and found myself extremely winded and out of breath while hiking trails, struggling to keep up, at only 30 years old. Being an active person most of my life, growing up playing sports and enjoying working out, it hit me very quickly that I had lost focus for my own well-being and had let myself no longer be a priority. It was time to make a change!

     

    When you started, what was your original vision or goal?

     

    My original goal was to realign my physical, emotional, and personal priorities. Finding a new

    routine, trusting the process, becoming comfortable again in the gym, and hitting new goals!

     

    What has been your biggest struggle along the journey so far?

     

    Shifting around a schedule to ensure that I allow myself time every day to be better as a human. 

     

    Do you remember when you finally began to see progress? When was that and how did you feel?

     

    A few weeks into my journey and it was motivating and exciting!

     

    Where are you now? Describe your results and how you feel.

     

    I'm 6.5 months into my journey and ICON Meals has allowed me to follow a healthy, clean diet that takes the guesswork out! I am feeling proud and excited for what's to come!

     

    What advice do you have for others that want to make a change?

     

    Take the first step. You won't regret it! 

     

    Has your journey impacted others? If so, in what way?

     

    My twin sister has joined along on her own journey and it's been so fulfilling to see her progress as well!

     


     

    Share Your Own ICONIC Story!

    Have ICON meals helped you reach your fitness goals? Share your story and inspire others to start their journey.