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Why Willpower Fails. A message from CEO Todd Abrams. Why Willpower Fails. Message from CEO.
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THE HYPE FADES. HABITS REMAIN.

Resolutions get you started. Systems keep you going. We’ve built the blueprint to put your nutrition on autopilot so you can focus on the work, not the prep.

Featured Meal Honey Mustard
Chicken Order Now Honey Mustard Chicken
Watch: A Message from CEO Todd Abrams
The Menu Signature Meals
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Build Your Own Custom Meals
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By The Pound Bulk Items
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The Jan 12th Reality 80%

of people quit their resolutions by week two. They rely on willpower (which runs out) instead of automation (which doesn't).

WILLPOWER
×
  • Shop 2x / Week
  • Cook Daily
  • Guess Macros
  • Burnout
SYSTEM
✓
  • Auto-Delivery
  • Heat & Eat
  • Exact Macros
  • Execution
Automate Your Nutrition

Shop Meal Plans

Want to eliminate decision fatigue? These curated meal boxes are designed to match your specific goal. You pick the plan; we handle the rest.

The ICON

Most Popular / Balanced

Chef’s top picks. A rotating mix of best-sellers packed with flavor. The "set it and forget it" option for general health.

12 or 24 Meals
One-Time or Subscribe
Load Plan

Extreme Protein

Hypertrophy / Mass

Double the meat. 50g+ protein per meal. Designed strictly for muscle growth and recovery. No fluff.

12 or 24 Meals
One-Time or Subscribe
Load Plan

Get Lean

Fat Loss / Definition

Calorie-controlled, high-protein, low-fat. The exact macro profile needed to shred body fat while maintaining muscle.

12 or 24 Meals
One-Time or Subscribe
Load Plan

KETO

Low Carb / High Fat

Strict low-carb macros. High quality fats. Designed to keep your body in a ketogenic state without the prep work.

12 or 24 Meals
One-Time or Subscribe
Load Plan

Lean Lifter

Performance / Energy

Clean protein sources paired with functional clean carbs. The perfect fuel for high-output athletes.

12 or 24 Meals
One-Time or Subscribe
Load Plan

Custom

Total Control

You pick the macros. You pick the meals. 100% control over every single gram of food going into your body.

12 or 24 Meals
One-Time or Subscribe
Build Box

The Consistency Protocol

"By January 12th, 80% of people will quit on their resolutions. Why? Because they rely on willpower, not systems. We built the system so you don't have to quit."

Todd Abrams CEO, ICON Meals
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