ICON Meals Blog — attitude

Bruce Buffer sits down with our very own Todd Abrams to talk about nutrition, COVID, athletics, and the latest sports news. Take a look and learn a thing or two!

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If you’re running out of time to exercise today what is one thing you can do?

I’m often hurrying to tidy up before I’m off to another meeting or after school activities and errands. Im always listening to music and I often do this mid day just to add something extra to amp up my calorie burn.

Not kidding, mid-cleaning the kitchen, I grab a chair and allow five minutes to do at least one exercise that day and I dance between reps.

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Fall is a notoriously difficult time for dieters — the cool weather and upcoming holiday season make it easier than ever to dabble in desserts and other high-calorie temptations.

With that in mind, here is a checklist to help you stay on track every single day. With discipline (and by bookmarking this page) you can make it through this season better than ever.

Before you get to work, let's get your mind right. If you're not mentally strong you'll never be able to achieve your potential. Everything GREAT that you've achieved so far began with a single thought. A realization. The following framework will bring you clarity, allowing you to do the work and build the life that you were destined to create!

Success Framework

Your Why

Before you consider what you're capable of achieving, take a moment and consider why you should. Write a list of the people, belongings, and experiences in your life that mean the most. Here's one of mine: I love my family and will provide for them at any cost. In order to do so, I must take care of my mind, body, and spirit at the highest level.

If you were to achieve your highest calling, how would that impact the areas that you care most about? What kind of difference would you be able to make? 

If your visions are based purely on short-term desires disconnected from what you care about, you will fall short. Our immediate, selfish desires change on a week-to-week basis. The vision has to be connected to something much larger than ourselves.

Your Vision

Visions are separate from goals. Being happy and healthy, enjoying life on the beach with six-pack abs, is a vision. The end result of your goals. The beach might not be your vision, but you know what you want your end result to be. Take a moment and put yourself there.

Your Goals

Now that you have a vision, what are your goals?

Goals are measurable amounts of work, over a certain period of time, that are in line with your vision. "I want a six-pack" is not a goal. Let’s say your vision is to be healthy, live long, and set a good example for everyone around you — your goals should include following a diet plan and being active every day. Here's an example of several goals:

1. I will follow the Superset city workout plan (4 week program)
2. I will drink 1 gallon of water per day for the next 30 days
3. I will consume 150+ grams of protein per day, and remove all processed food and sugar from my diet, for 30 days

Notice how each goal is an action based on my vision. Each day you do the action, you achieve your goal. Each day you achieve your goal, you're closer to the vision.

Embracing this mindset is a huge relief — success is no longer a mystery. You don't have to think about it! Determine the vision, set up the goals, and do the work. Success is just around the corner.

Your Work

With a vision and goals in place, you're ready to do the work. Nothing will happen if you don't commit to the work, and this is where routines come into play. Figure out how to fit your goals into your day with the least amount of friction possible. This is the main reason I get up and work out first thing every morning. My family is asleep, my phone is silent, and there's no distractions. 

With each passing day your confidence will build, and the work will become more enjoyable as the light of your vision becomes brighter.

Isn’t it crazy that we’re almost halfway through 2021? I hope you’ve been able to get where you want to be.

Have you been setting goals and knockin ‘em down? Celebrating even the small milestones and minor victories along the way? It’s so important to break down the microscopic successes we’ve achieved to feel rewarded. It’ll help you feel accomplished.

Remember: better is perfect. Build your kingdom brick by brick and eventually you’ll smash those big dreams.

Stay connected with our CEO, Todd Abrams.

• Instagram @toddabrams

Want to be featured by ICON Meals? Submit your stories to info@iconmeals.com or send us a DM on IG or Facebook!

Your Why

Before you consider what you're capable of achieving, take a moment and consider why you should. Write a list of the people, things, and experiences in your life that mean the most. Here's one of mine:

• I love my family and will provide for them at any cost. In order to do so, I must take care of my mind, body, and spirit at the highest level.

If you were to achieve your highest calling, how would that impact the areas that you care most about? What kind of difference would you be able to make? 

If your visions are based purely on some short-term desire that's disconnected from the people, things, and experiences that you care about - you will fall short. Our selfish desires change on a week-to-week basis. The vision has to be connected to something much larger than ourselves.

Your Vision

What is a goal, and what is a vision? Why do you need both?

A goal and a vision are two different things. Imagine yourself happy and healthy with a 6-pack on the beach, enjoying life. That's a vision. Maybe not your vision... but what is your vision? Take a moment and put yourself there.

Your Goals

Now that you have a vision, what are your goals?

A goal is not "I want a six-pack". That's a vision. A goal should be a measurable amount of work over a certain period of time that's in-line with your vision. So, good news... you want to lose weight so that you can be healthy, live a long life, and set a good example for everyone around you? Your goal should include following a diet plan and being active, daily. Here's an example:

• I will follow the Superset city workout plan (4 week program)

• I will drink 1 gallon of water per day (for the next 30 days)

• I will consume 150+ grams of protein per day, and remove all processed food and sugar from my diet (for 30 days)

Notice how each goal is an ACTION that is based on my VISION. Each day that you do the ACTION, you achieve your goal. Each day that you achieve your goal, you're closer to the vision.

It's a huge relief when you embrace this, because it's no longer a mystery. You don't have to think about it! Determine the vision, set up the goals, and do the work. Success is just around the corner.

Your Work

Now, you're ready to do the work. The plan is in place, but NOTHING will happen if you don't commit to the work. This is where routines come into play. Figure out how to fit your goals into your day with the least amount of friction possible. This is the main reason I get up and workout first thing every morning. My family is asleep, my phone is silent, and there's no distractions. 

With each passing day your confidence will build, and the work will become more and more enjoyable as the light of that vision becomes brighter and brighter. 

It's time, let's get to work.

Stay connected with Todd on

• IG @toddabrams

Want to be featured as an "Everyday ICON?" Submit your stories to info@iconmeals.com or send us a DM on IG or Facebook!