THE $10 CHALLENGE
Can you really cook high-protein meals cheaper than buying them? We did the math to find out.
THE GROCERY STORE MYTH
Everyone assumes cooking at home saves money. It sounds right. But regular "Grocery Store Math" leaves out big things like your time and food waste.
There is a hidden cost called the "Minimum Purchase Requirement." You can't just buy 4oz of beef or one spoonful of a special spice. You have to buy the whole package. That makes the real cost of cooking a single meal much higher than you think.
CASE STUDY: THE RECEIPT REALITY
We tried to make our **Beefy Chili Mac** at home. It has 59g of protein. We went to a normal grocery store in Dallas to buy the exact same ingredients. Here is what happened.
THE VERDICT
To eat this specific meal tonight by cooking it yourself, you have to spend nearly $29.00 at the store.
Sure, you have "leftovers." But now you are stuck eating the same thing. You have to eat Chili Mac for three days straight just to use up ingredients before they go bad.
With ICON, you pay one low price for one meal. You get variety. You can have Chili Mac today and Bison Ravioli tomorrow without wasting money.
GET THE $12 SOLUTION →GUESSING VS. KNOWING
Trying to hit exact macros at home is hard. "Eyeballing" olive oil or cheese can add 200 calories to your meal without you noticing.
Getting 59g of protein exactly right requires a food scale and math every single time you cook. We do the math for you in a lab. You just eat.
Your most valuable asset is time. Stop trading your time for groceries.
THE VERDICT
To eat this specific meal tonight by cooking it yourself, you have to spend nearly $29.00 at the store.
Sure, you have "leftovers." But now you are stuck eating the same thing. You have to eat Chili Mac for three days straight just to use up ingredients before they go bad.
With ICON, you pay one low price for one meal. You get variety. You can have Chili Mac today and Bison Ravioli tomorrow without wasting money.
GET THE $12 SOLUTION →