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Sustainable Compliance

How to cheat on your diet.
(Without actually cheating).

The reason you quit diets isn't because you lack discipline. It’s because you get bored. The Beefy Chili Mac fixes that. It gives you the comfort food taste you want, with the clean nutrition you actually need.

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The Efficiency Paradox

You want pasta and cheese, but you think they will ruin your progress. So you starve yourself, get frustrated, and eventually quit. Let's fix that.

Typical Comfort Food

HOMEMADE / TAKEOUT
CALORIES 1,100+
Carbs Energy Crash
Fat Slows You Down
Protein Not Enough
VS

The ICON Method

BEEFY CHILI MAC
CALORIES 660
Carbs Good Energy
Fat Keeps You Full
Protein Builds Muscle
59g PROTEIN

The Easiest 59g of Protein You Will Ever Eat.

If you're a busy professional, you know the math is the hardest part. Trying to hit your protein goals usually means spending hours prepping food, or eating meals that taste like cardboard.

We use real Lean Ground Beef, macaroni, and cheddar cheese. It feels like a cheat meal, but works like a health food. You get the taste you want without the guilt you expect.

The Numbers
Calories660
Total Fat22g
Total Carbs57g
Protein59g
Shop Chili Mac - $14.80

Automate Your Nutrition

The best diet is the one you can stick to. Fill your fridge with these easy wins for your busiest days.

Titan Breakfast Burrito

54g PROTEIN

Start your morning with a win. Zero prep required.

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Double Protein Saffron Rice

91g PROTEIN

The most efficient way to hit your daily goals.

Shop Double Protein