The "Hidden Menu"

Did you know you can tell our chefs exactly what to cook for you?

Most meal prep feels like a black box. You get what they give you. ICON does it differently! Real precision comes from control, which means ordering exactly what you want, down to the ounce.

Try The Custom Builder

The "Black Box" Problem

You have specific goals. Maybe your coach prescribed exactly 6oz of Bison and 4oz of Rice. Generic meal plans can't hit those numbers. Here is the difference between "Settling" and "Selecting."

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Fixed Portions: You're stuck with 4oz of protein, even if you need 8oz to grow.

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Unwanted Sides: You spend time picking mushrooms or green beans out of your pasta.

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Result: You compromise your macros to fit their menu.

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Precision Scale: You slide the scale. 4oz? 6oz? 12oz? We cook exactly that amount.

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Protein Choice: Steak, Chicken, Ground Bison, Cod. You are the architect of the plate.

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Result: 100% Macro Compliance. Zero waste.

Ordering Custom Meals

It isn't a menu. It's a control panel. Here is how you build the perfect meal in under 60 seconds.

Choose Your Protein

Start with the foundation. We aren't talking about mystery meat. Choose from premium cuts like Bison, Chicken, Steak, or Salmon.

Select Your Sides

Low carb? High carb? No carb? Pair your protein with Saffron Rice, Roasted Potatoes, or keep it lean with Asparagus.

Select Your Portion

This is the game changer. You don't just pick the food; you pick the volume.

Protein Quantity

6oz

4oz ... 12oz

From a light lunch to a post-workout refuel.

Common Questions

Is there a minimum order?

There is no minimum for custom meals specifically. You can order 1 Custom Meal and 7 Signature Meals. As long as your total cart meets the 8-meal box minimum, you can mix and match however you like.

Is the weight cooked or raw?

It is the Cooked Yield. If you select 8oz of chicken, you are eating 8oz of cooked chicken. You get exactly what you ask for.

How do I track the macros?

We do the math for you. Every custom meal comes with a personalized label printed with the exact nutritional data for your specific build.

How is it seasoned?

We use minimal seasoning to ensure clean ingredient standards. If you want more flavor, check out our ICON Seasonings line.

The Keys To The Kitchen.

Eating well shouldn't feel like a compromise. You shouldn't have to eat around ingredients you hate, or buy two meals just to get enough protein.

The Custom Meal Builder hands the keys back to you. We handle the grocery shopping, the chopping, the cooking, the weighing, and the cleaning. You just handle the eating.

Stop picking the mushrooms out of your pasta. Build exactly what you want.

Build My First Meal