Why Your Brain Won't Stop Cravings
Cravings aren't a lack of willpower. They are a biological signal that your gut hasn't "seen" enough nutrients. Here is how to use real food to shut off hunger for good.
Build Your Satiety Plan
Your Gut Has "Eyes"
Most people try to fight cravings with discipline, but your biology is stronger than your discipline. If your gut and brain aren't on the same page, you will always feel hungry.
The Mouth vs. The Gut
Your mouth notices flavor, salt, and texture. But your gut contains specialized neuropod cells. These act like a second set of eyes that look specifically for nutrients like amino acids from protein.
The "Blind" Signal
When you eat, these cells send an instant "Fullness" message to your brain via the vagus nerve. If you eat highly processed food or liquid meals, they move too fast for your gut to react. Your mouth is happy, but your gut stays blind and tells your brain to keep seeking food.
Flipping the "Off Switch"
To kill a craving, you need to trigger the Ileal Brake. This is your body's natural way of telling your brain to stop looking for food.
Incomplete Signaling
Total Satiety
The Satiety Action Plan
Don't just eat; eat with a plan to shut off your hunger. Follow these three rules to stay full all day.
The 30g Threshold
Aim for at least 30g of whole-food protein per meal. This is the magic number required to fully stimulate the gut sensors that tell your brain you've eaten enough.
Slow the Transit
Fiber and healthy fats act as the anchor for your protein. Pairing a lean steak with fibrous greens keeps food in your sensing zone even longer.
Prioritize Texture
Chewing is the very first signal to your brain. Solid proteins require more mastication, giving your system more time to realize that a real meal is being processed.
Stop Fighting Your Biology
You don't need more willpower. You need food that actually communicates with your brain. By prioritizing solid, whole-food proteins, you let your biology do the hard work for you.
Our meals are designed to trigger maximum satiety so you can stay focused on your goals, not your next snack.
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